cleveland

Steps to Equity

In 2020, The Muldoon Center for Entrepreneurship at John Carroll University engaged Art x Love to support “new programs and projects that empower children and residents to build a stronger, more connected community.” We worked with residents and students from Cleveland’s Buckeye-Shaker and Woodland Hills neighborhoods to research the area, identify areas for improvement, and partner with local organizations and stakeholders to improve quality of life in the area.

Our work began with a Buckeye-Shaker GIS walkability assessment. Residents and students walked every sidewalk in the neighborhood and assessed the condition of roadways, sidewalks, structures, greenery, littler, visibility, perception of safety, and mapped ideas for improvement.

Based on our findings and ongoing conversations with residents, Art x Love produced The Village Activity Book, a free 16-page all-ages educational and participatory design tool designed to help residents share their vision for the future. More than 3,000 copies were distributed across Buckeye-Shaker and Woodland Hills. We received hundreds of submissions and thousands of responses were collected, analyzed, and shared with local stakeholders and leaders to guide and inform future planning.

The data these projects collected proved a valuable resource for Buckeye-Shaker and Woodland Hills residents, as well as local stakeholders and leaders. We were able to refer residents to funding opportunities, inform city planning projects, connect like-minded neighborhood ambassadors, and build stronger community connections.

In 2022, LANDstudio engaged us with an urgent public art opportunity to leverage our findings as a creative extension of the We Wear the Mask project. We met with local artists from the project, developed public art concepts based on the community’s activity book submissions, returned to the streets to test the concepts with residents, successfully pitched our project to the City of Cleveland’s art commission, and worked with Burten, Bell, Carr Development Inc. to produce and install the ARISE/ASPIRE mural on the corner of E. 120th St. & Buckeye Road.

In 2023, the Cleveland Public Library engaged us to produce a collaborative community mural for the Rice Branch Library based on submissions from the The Village Activity Book. John Carroll University generously offered to fund the project as a part of their continuing investment and service to the community.

The map of Buckeye-Shaker and Woodland Hills that appeared on the cover The Village Activity Book was selected as the preferred concept for development. A day was organized for the community to come out and paint, and more than 75 residents of all ages showed up and made their mark. Over the next several weeks, Mac continued painting and adding library patron’s words of affirmation to the mural. The final piece was titled Land of OpportUNITY and serves as both an inspiring point of pride for the community and wayfinding resource.


John Carroll University is committed to providing its students with meaningful learning experiences that take an equitable approach to community building, and is making a long-term investment to support the Ward 6 area with a focus on the Woodland Hills and Buckeye-Shaker neighborhoods on the east side of Cleveland. These projects are strategically designed to raise awareness of community assets and liabilities, and to help organizations align with residents toward an equitable, inclusive, and enduring vision for the community with real collaboration and meaningful investment.

Art x Love is delighted to continue this partnership to collaborate with residents and local organizations to support equitable, sustainable, and meaningful change for the people of Buckeye-Shaker and Woodland Hills.

ARISE/ASPIRE

In 2022, LAND studio received grant funds from the Ohio Arts Council and Arts Midwest, and commissioned Mac for a new mural on the corner of E. 120th & Buckeye Road, in Cleveland’s Buckeye-Shaker neighborhood.

Mac worked with residents of all ages to create a mural that reflects the voice of the community. ARISE/ASPIRE is inspired by more than 2 years of collaborative work with residents and students in Buckeye-Shaker, and is informed by our Steps to Equity and Village Activity Book projects, as well as the work of Elevate the East and many others.

"Having walked every sidewalk in the neighborhood, interviewed hundreds of residents, designed and distributed more than 3,000 neighborhood activity books, and vetted community ideas and concepts for improvement, I can confidently say that we have created something that is not just unique to Buckeye-Shaker, but to any neighborhood in the world. As an outsider, I take the responsibility for these opportunities very seriously, and am highly cognizant (and hopefully) respectful of the historic challenges and legacy of trauma that these communities (and the artwork’s audience) carry. I believe the work we created recognizes that burden and will provide people with a sense of hope, empowerment, and visibility that has not been present in that immediate area for some time."

– Mac Love

Watch the News 5 Cleveland story about the mural on A Better Land.

Northwest Akron Branch

Akron-Summit County Public Library engaged us to produce a collaborative mural for the Northwest Akron Branch Library’s 20th Anniversary Celebration. We LOVE libraries, and were thrilled to have this creative opportunity to work with our community and celebrate one of its most cherished and important resources.

Mac created the design, which features the three buildings that have been home to the library over the years. He then transferred the design to holographic paper collage on two 4 ft. x 8 ft. panels for kids, community members, and staff to paint and color in. We also created a series of marketing graphics to raise awareness of the event and get people excited.

After the celebration, we brought the mural back to our studio, where Mac added more layers of paint while preserving the community’s marks, and then finished the piece with a high-grade polyurethane. The mural was then delivered and installed at the Northwest Akron Branch Library, where it proudly hangs above the entrance to the children’s books section.

Holographic paintings are a signature of Mac’s work, and have colors and shapes that shift with changes in light and perspective. Mac intentionally developed this technique to create art that is both great to photograph, but also best experienced in person.

This painting holds a special place in our hearts, not just because our kids contributed to it and see it every time we visit the library – but because we know that libraries are vital resources that inspire, empower, and serve all people.

7 Years

We founded Art x Love in 2015 to make a meaningful and sustainable impact through art and design. We believed that creative best practices could help systemically shift cultural and environmental dynamics, inspire others, and change the perception of art to a necessity rather than a luxury. We hoped this would forge a path for more creative professionals to be paid fairly and respected for their artistic vision. As we celebrate our 7th anniversary, we extend our most heartfelt thanks to our clients, the hundreds of artists we’ve been able to work with, and the many thousands of community members who’ve embraced art as an important part of their lives. Thank you for believing in us, in artists, and in the power of art. We're ready for the next 7!

Silent Disco Dustup

In 2017-2018, our @PLAY Akron project explored every street in Akron’s 24 neigborhoods and interviewed more than 2,000 residents. Our research revealed many different neighborhood priorities, but cleaner streets, neighborhood festivals, and stronger neighborhood identity were commonly sited interests. We asked ourselves, can we do all three?

The Silent Disco Dustup was conceived of as "the most fun neighborhood cleanup imaginable.” Participants received silent disco headsets, pedometers, cleaning gear, and were accompanied by two DJs and a supply vehicle for refreshments and additional tools.

We designed 1-mile routes through neighborhood corridors that have a high degree of litter but are not frequently targeted for cleanup. Each route featured signs with historic anecdotes and little-known-facts about the neighborhood. Participants were encouraged to dance and clean their way through the corridor(s), and those who racked up the most steps received prizes, including hand-made gifts and coupons to local businesses.

Some people travelled 50+ miles to participate for these unique silent disco experiences. Everyone had a great time, made new friends, and learned a lot about the community.

Will you marry me?

It’s wonderful thing when your work inspires someone else to do something creative for love. In 2016, Mac was contacted by a person who admired his Believeland chalk murals, and wondered if hr could help out with a marriage proposal.

Mac drove up to Cleveland the night before the proposal, cleaned the wall, and created this Will you marry me? chalk mural, including the ring to kneel in. We’re happy to report they said “Yes!”

Symphony

In 2016, Mac was commissioned by The Historic Warehouse District Development Corporation (HWDDC) to create a new chalk mural underneath Cleveland’s Main Avenue bridge for Ernst & Young. Since 2014, Mac had been creating 10 ft. tall chalk murals at this location across from the main entrance to Ernst & Young Tower, and HWDDC was able to leverage them to raise funds and additional support for their community programs and events.

Ernst & Young’s mural was inspired by brand elements from a range of their marketing materials, and paired with a musical composition to invite multi-sensory consideration and appreciation.

Do you recognize the piece of music?

Rally Together

Major League Baseball TV (MLB TV) wanted to create a time-lapse video of artists painting murals in each of the ALCS and NLCS cities for the televised broadcast of the 2016 playoffs. Art x Love negotiated the location for the Cleveland Indians mural, and created a design that could be completed in 4 hours.

Located in Cleveland's Public Square throughout the playoffs, the "Rally Together" mural went viral as part of a World Series tickets promotion. The painting currently resides with Carlos Carrasco, a former Cleveland Indians starting pitcher and great human being.

King of Diamonds

The Cleveland Cavaliers won their first NBA championship the year our family moved to Akron. To commemorate the occasion, we created an iconic painting to honor Lebron James and his dedication to the Akron community. King of Diamonds was gifted to Akron's Diamond Deli so that local residents could share in this unforgettable celebration.

Believeland

As Cleveland prepared for the Republican National Convention, we felt it was important to revitalize the Believeland murals and celebrate local pride and identity in the wake of Cleveland's NBA Championship. Believeland III was specifically designed for Cleveland's RNC guests and was quickly embraced on social media and featured on national news and political channels.

Following the RNC, the murals continued to be a popular backdrop for social media profiles, wedding photography, and was also prominently featured in the Cleveland Cavaliers' 80's Night player intro video, and Bone Thugs-n-Harmony's music video for Coming Home. With coverage from local media channels, we promised to return with a baseball mural if the Cleveland Indians could continue their winning ways. They did, and our Roll Tribe mural caught the attention of Major League Baseball, prompting our opportunity to create the Rally Together mural for MLB's American League Championship Series.

5th Street Arcades

5th Street Arcades needed a mural that could engage passersby and bring people inside, so Mac created Kaleidoscope Garden as an interactive painting with colors and shapes with shift with changes in light and perspective. It is an iconic part of 5th Street Arcades, and a frequent inspiration for selfies and children playing. Business has boomed at 5th Street Arcades since Kaleidoscope Garden was installed in 2016. If you visit it, take a selfie, follow @artxlovellc (Instagram, Twitter, Facebook, or LinkedIn), post the picture and tag #kaleidoscopegarden you will automatically entered for a chance to win one of Mac’s Kaleidoscope Bloom paintings.