Symphony

In 2016, Mac was commissioned by The Historic Warehouse District Development Corporation (HWDDC) to create a new chalk mural underneath Cleveland’s Main Avenue bridge for Ernst & Young. Since 2014, Mac had been creating 10 ft. tall chalk murals at this location across from the main entrance to Ernst & Young Tower, and HWDDC was able to leverage them to raise funds and additional support for their community programs and events.

Ernst & Young’s mural was inspired by brand elements from a range of their marketing materials, and paired with a musical composition to invite multi-sensory consideration and appreciation.

Do you recognize the piece of music?

Believeland II

Following the success of the first Believeland chalk murals, Wieden+Kennedy selected the location for Nike's Together ad campaign to celebrate the return of Lebron James to the Cleveland Cavaliers. Do to copyright, they had to erase our original murals for the shoot and asked us to return to restore the murals to their original glory. Believeland II represents the second wave of chalk murals for Cleveland's Historic Warehouse and Flats Districts. They were quickly embraced and have become a popular backdrop for social media profiles, wedding photos, tourism brochures, and music videos. We returned to spruce things up before the RNC with Believeland III.

smallBOX

Downtown Cleveland needed a spark to drive residential interest and growth. Enter smallBOX, a retail popup district made of up-cycled shipping containers and wood palettes. Cleveland's Historic Warehouse District Development Corporation (HWDDC) needed a creative partner to transform the parking lot into a comfortable and inviting meeting space. We created "The Lawn," using anti-graffiti paint on corrugated steel with a design that complimented the environment with a clearly differentiated aesthetic to command recognition and raise awareness.