It’s wonderful thing when your work inspires someone else to do something creative for love. In 2016, Mac was contacted by a person who admired his Believeland chalk murals, and wondered if hr could help out with a marriage proposal.
Mac drove up to Cleveland the night before the proposal, cleaned the wall, and created this Will you marry me? chalk mural, including the ring to kneel in. We’re happy to report they said “Yes!”
Major League Baseball TV (MLB TV) wanted to create a time-lapse video of artists painting murals in each of the ALCS and NLCS cities for the televised broadcast of the 2016 playoffs. Art x Love negotiated the location for the Cleveland Indians mural, and created a design that could be completed in 4 hours.
Located in Cleveland's Public Square throughout the playoffs, the "Rally Together" mural went viral as part of a World Series tickets promotion. The painting currently resides with Carlos Carrasco, a former Cleveland Indians starting pitcher and great human being.
SCENE Magazine wanted to take their Fall festival fundraiser up a notch for University Hospital's Kids Kicking Cancer. We created a collaborative mural for the 3 day event, inviting attendees to pick a color, grab a brush, and make their mark on Cleveland. More than 300 attendees contributed to the painting. The final work is currently awaiting finalization for installation in a TBD location.
As Cleveland prepared for the Republican National Convention, we felt it was important to revitalize the Believeland murals and celebrate local pride and identity in the wake of Cleveland's NBA Championship. Believeland III was specifically designed for Cleveland's RNC guests and was quickly embraced on social media and featured on national news and political channels.
Following the RNC, the murals continued to be a popular backdrop for social media profiles, wedding photography, and was also prominently featured in the Cleveland Cavaliers' 80's Night player intro video, and Bone Thugs-n-Harmony's music video for Coming Home. With coverage from local media channels, we promised to return with a baseball mural if the Cleveland Indians could continue their winning ways. They did, and our Roll Tribe mural caught the attention of Major League Baseball, prompting our opportunity to create the Rally Together mural for MLB's American League Championship Series.
Cleveland Metroparks engaged Art x Love to create a mural wall that would shield construction of the new water taxi station on Cleveland’s Flats East Bank. The mural needed to reinforce the brand, raise awareness of the water taxi, and provide an aesthetically pleasing distraction from ongoing construction.
Development of the Water Taxi mural began in October of 2015, and construction finished a year ahead of schedule due to unseasonable warmth. Since the mural was no longer needed, we volunteered it as a public art solution for Edgewater Park, which was beginning to show signs of its age.
The Water Taxi mural was created as one continuous image across 32 separate 4 ft. x 8 ft. panels that would connect to form a circle. Key panels of the mural were disassembled for display across Edgewater Park.
Following installation, public feedback was highly positive and usage of the park increased annually, with many residents and new visitors expressing their appreciation of the vibrant artwork. In the years since, Edgewater Park has grown dramatically with a world-class beachfront recreation center and performance space.
Following the success of the first Believeland chalk murals, Wieden+Kennedy selected the location for Nike's Together ad campaign to celebrate the return of Lebron James to the Cleveland Cavaliers. Do to copyright, they had to erase our original murals for the shoot and asked us to return to restore the murals to their original glory. Believeland II represents the second wave of chalk murals for Cleveland's Historic Warehouse and Flats Districts. They were quickly embraced and have become a popular backdrop for social media profiles, wedding photos, tourism brochures, and music videos. We returned to spruce things up before the RNC with Believeland III.
Downtown Cleveland needed a spark to drive residential interest and growth. Enter smallBOX, a retail popup district made of up-cycled shipping containers and wood palettes. Cleveland's Historic Warehouse District Development Corporation (HWDDC) needed a creative partner to transform the parking lot into a comfortable and inviting meeting space. We created "The Lawn," using anti-graffiti paint on corrugated steel with a design that complimented the environment with a clearly differentiated aesthetic to command recognition and raise awareness.
