creative agency

Dragonfly Fountain

We were engaged by the Akron Zoo to create a mural for the fountain in the Lehner Family Zoo Garden, a beloved local landmark and sanctuary that first opened to the public in 2003.

Art x Love inspected the fountain, researched materials, explored several creative directions, and developed a series of mural concepts that were refined and expanded with the executive team’s feedback. We aligned on the concept of the dragonfly for its crucial role in pollination and cross-cultural symbolism.

Dragonflies have been around for more than 325 million years, have 360º vision, can fly in any direction, migrate across oceans, and currently under threat with the loss of wetland environments. “To me, dragonfly’s represent an urgency for life and conservation,” says Mac. “They live for 5 years, and spend less than 70 days as adults. It’s remarkable to think about how highly evolved and important these ancient species are.”

Dragonflies commonly represent transformation, change, new beginnings and fresh starts. Native Americans believed they represented souls passing into the realm of the nonphysical. In Japan, they symbolize courage, happiness, and rebirth. In India, they are believed to help people receive intuitive guidance from their higher self. And in China, they represent prosperity and good luck.

“Dragonflies are a crucial pollinator with approximately 164 species native here to Ohio,” said Doug Piekarz, president & CEO at the Akron Zoo. “Our gardens have always held an emphasis on pollinators, with a butterfly maze and caterpillar centerpiece. Now with the addition of the dragonfly mural, we can represent wetland pollinators as well. Mac Love did a fantastic job and we are honored to be able to showcase his work here at the zoo.”

Mac painted the mural in 100 hours over the course of 10 days. He freehand drew the composition after cleaning the walls and priming them with a special marine epoxy. The paint we used is specially formulated for masonry in seasonal conditions, and designed for long-term aquatic immersion. Because of the industrial nature of this material, Mac only had 4 hours to work with each color before it hardened like taffy.

“I had an absolute blast working on this mural,” said Mac. “I got to experience the awesome Akron Zoo and staff on a daily basis, and found a tremendous amount of peace and inspiration in the Zoo Gardens. The one thing that I will always remember from this project is the exuberant exclamations from approaching families and campers. The positive impact this mural has had on them brings me a lot of joy, and I think that’s reflected in how others will feel when they see this for themselves.”




Libation

In 2022, Mac was commissioned to paint a new mural for R. Shea Brewing’s location in Canal Place. He presented the owner with a range of stylistic options, and then developed the preferred concept as a black-and-white rendering with a range of color options for their preferred budget.

Mac worked on the mural during off-business hours to avoid disrupting customers, and completed the mural in 14 days over a span of 10 weeks. The final design is fully hand-painted, and extends from edge-to-edge across the three walls of the entrance, including around pipes and hardware.

“This kitchen is HAWT" was written by a customer on a note to staff, and saved by the owner. This served as the original point of inspiration for developing the mural. Mac painted a selection of menu items and ingredients for the kitchen’s wall, and used a combination of linear shapes to celebrate R. Shea’s irreverent spirit, pride, and unconventional excellence.

The main entrance wall was reserved for R. Shea’s logo, and was expanded to unify all three walls with rays of light that beam from the left and right. A series of icons were also painted over the top to highlight the brewer’s ingredients, food, beverages, and amenities.

The “Welcome” wall celebrates R. Shea’s brewing process, community, and creative culture. The woman depicted on the wall is inspired by Aleksandr Rodchenko’s untitled portrait of the writer and socialite Lilya Brik. Rodchenko used this photo as an element in the iconic graphic design of his advertisement for Lengiz, and Leningrad-based state publishing house. In that original graphic design, Brik’s profile is embedded in a Constructivist collage with her shout amplifying the slogan “BOOKS in all fields of knowledge.”

Mac chose to use the same profile and angular exclamation to celebrate the diversity of human expression, values, and beliefs that so commonly resonate around the bar and a good beer. The R. Shea logo is also prominently featured on this wall, and captured in an arrowhead-like shape to add energy and momentum to the powerful striped lines that flow and encourage people forward.

Northwest Akron Branch

Akron-Summit County Public Library engaged us to produce a collaborative mural for the Northwest Akron Branch Library’s 20th Anniversary Celebration. We LOVE libraries, and were thrilled to have this creative opportunity to work with our community and celebrate one of its most cherished and important resources.

Mac created the design, which features the three buildings that have been home to the library over the years. He then transferred the design to holographic paper collage on two 4 ft. x 8 ft. panels for kids, community members, and staff to paint and color in. We also created a series of marketing graphics to raise awareness of the event and get people excited.

After the celebration, we brought the mural back to our studio, where Mac added more layers of paint while preserving the community’s marks, and then finished the piece with a high-grade polyurethane. The mural was then delivered and installed at the Northwest Akron Branch Library, where it proudly hangs above the entrance to the children’s books section.

Holographic paintings are a signature of Mac’s work, and have colors and shapes that shift with changes in light and perspective. Mac intentionally developed this technique to create art that is both great to photograph, but also best experienced in person.

This painting holds a special place in our hearts, not just because our kids contributed to it and see it every time we visit the library – but because we know that libraries are vital resources that inspire, empower, and serve all people.

Silent Disco Dustup

In 2017-2018, our @PLAY Akron project explored every street in Akron’s 24 neigborhoods and interviewed more than 2,000 residents. Our research revealed many different neighborhood priorities, but cleaner streets, neighborhood festivals, and stronger neighborhood identity were commonly sited interests. We asked ourselves, can we do all three?

The Silent Disco Dustup was conceived of as "the most fun neighborhood cleanup imaginable.” Participants received silent disco headsets, pedometers, cleaning gear, and were accompanied by two DJs and a supply vehicle for refreshments and additional tools.

We designed 1-mile routes through neighborhood corridors that have a high degree of litter but are not frequently targeted for cleanup. Each route featured signs with historic anecdotes and little-known-facts about the neighborhood. Participants were encouraged to dance and clean their way through the corridor(s), and those who racked up the most steps received prizes, including hand-made gifts and coupons to local businesses.

Some people travelled 50+ miles to participate for these unique silent disco experiences. Everyone had a great time, made new friends, and learned a lot about the community.