Believeland

As Cleveland prepared for the Republican National Convention, we felt it was important to revitalize the Believeland murals and celebrate local pride and identity in the wake of Cleveland's NBA Championship. Believeland III was specifically designed for Cleveland's RNC guests and was quickly embraced on social media and featured on national news and political channels.

Following the RNC, the murals continued to be a popular backdrop for social media profiles, wedding photography, and was also prominently featured in the Cleveland Cavaliers' 80's Night player intro video, and Bone Thugs-n-Harmony's music video for Coming Home. With coverage from local media channels, we promised to return with a baseball mural if the Cleveland Indians could continue their winning ways. They did, and our Roll Tribe mural caught the attention of Major League Baseball, prompting our opportunity to create the Rally Together mural for MLB's American League Championship Series.

Believeland II

Following the success of the first Believeland chalk murals, Wieden+Kennedy selected the location for Nike's Together ad campaign to celebrate the return of Lebron James to the Cleveland Cavaliers. Do to copyright, they had to erase our original murals for the shoot and asked us to return to restore the murals to their original glory. Believeland II represents the second wave of chalk murals for Cleveland's Historic Warehouse and Flats Districts. They were quickly embraced and have become a popular backdrop for social media profiles, wedding photos, tourism brochures, and music videos. We returned to spruce things up before the RNC with Believeland III.