About the Work
Following the success of the first Believeland chalk murals, Wieden+Kennedy selected the location for Nike's Together ad campaign to celebrate the return of Lebron James to the Cleveland Cavaliers. Do to copyright, they had to erase our original murals for the shoot and asked us to return to restore the murals to their original glory. Believeland II represents the second wave of chalk murals for Cleveland's Historic Warehouse and Flats Districts. They were quickly embraced and have become a popular backdrop for social media profiles, wedding photos, tourism brochures, and music videos. We returned to spruce things up before the RNC with Believeland III.
12 chalk murals, various sizes, approx. 1,200 sq. ft.