Northeast Ohio Media Group needed a new name, identity, positioning statement, brand guidelines, website collateral, and multimedia templates to do justice to their cutting edge digital sales platform. Art x Love created all of it in one month to meet an aggressive new year launch schedule. The new brand communications arrived on time and have been embraced internally and externally with greater recognition and improved sales across digital platforms.
Art x Love was engaged to create a Woman Card for Aubrey Montgomery, the President & Principal of Rittenhouse Political Partners, as a birthday gift and marketing asset.
Following the positive reception to Aubrey’s card, we created Woman Cards for each member of the Rittenhouse team, as well as their holiday card.
The Woman Cards were created by Zach and Zeb Wahl, and is available to purchase at thewomancards.com
Simplecare is a white-label mobile, desktop, and tablet application that was designed for Akron General's patients, health centers, and medical professionals to track and incentivize adherence to recovery and wellness programs. We created the strategy, positioning, and design system in collaboration with a new product development team at Akron General. Once complete, they moved forward with their own digital developer to create the application that went to market for testing.
Mac started working as a regional sales representative for the Cottrell Brewing Company in 2006. They brewed Cottrell’s signature Old Yankee Ale, and also served as the brewery and bottler for Trinity IPA and Narragansett Triple Bock. It was a great job.
From the very start, he learned that something was wrong with the way large distributors were treating local beers. Seemingly half of Cottrell’s established draft lines across the state of Connecticut had been replaced by Sam Adams, which was a Coors product. This made sense when you realized that our distributor was owners and run by Coors, so there were more incentives for their sales reps to replace local draft lines with corporate. It also made them easy prey.
Mac found that many of the local restaurants, bars, and stores that had previously carried Cottrell had been falsely told it was no longer available. This put him in a position to make quick friends. Advocating for a local beer with no artificial preservatives that tasted better, was fresher, and paired perfectly with local food was an easy win and fun side to be on.
We quickly re-established Cottrell’s foothold across the state, and strongly expanded the brand into Rhode Island. To complement these efforts, Mac designed many of our marketing and events posters to raise awareness and appreciation of our local beer. The brewery has continued to grow over the years and remains a humble and consistent point of excellence in the community.
Mac was hired to create the 16-page academic registration booklet for Wonder-Space’s 2009 computer, technology, and engineering summer camp at Rice University. All brand and marketing elements for the book were created from scratch except for the logo and photography. This represented a wholesale different approach to marketing and communication for the program.
Awareness of Wonder-Space and enrollment in their programs grew dramatically as a result of the vibrant and high-quality print production of the booklet. The served as a bridge to help parents, community, and the public recognize and appreciate the impact and value of an education in computers and technology.
