Akron General / Cleveland Clinic

Simplecare is a white-label mobile, desktop, and tablet application that was designed for Akron General's patients, health centers, and medical professionals to track and incentivize adherence to recovery and wellness programs. We created the strategy, positioning, and design system in collaboration with a new product development team at Akron General. Once complete, they moved forward with their own digital developer to create the application that went to market for testing.


  • Research

  • Strategic Positioning

  • Logo Design

  • Branding

  • Digital Wireframes

  • Interactive Design