Newark Park Equity Playbook

Mac’s illustration for the cover of the Park Equity Playbook features local parks, architecture, icons, and public art elements from Newark.

In 2024, Art x Love was re-engaged by TPL New Jersey to create a 12-page activity book to complement their Park Equity work in Newark. Mac developed a wireframe design to explore different content options with TPL’s team using dozens of templated pages from other TPL projects and a range of new options specifically for Newark. Once the preferred content was selected, we illustrated and optimized every page to be for all ages of Newark residents.

When the English version of the book was complete, we worked with a translation services company to create Spanish and Portuguese versions of the Park Equity Playbook. A key insight through this process was that in Brazil, the Portuguese use of the term “equity” is not as common as “equality.” Our team caught this nuance in the translations and optimized the activity to ensure that the Portuguese translations reflected best practices for equitable access, clarity, and communication.

The Newark Park Equity Playbook is one of four projects we have collaborated with TPL New Jersey on. To learn more about their important work across the state and country, please visit https://www.tpl.org/state/new-jersey