Wonder-Space

In 2008, Mac was hired to create the 16-page academic registration booklet for Wonder-Space’s 2009 computer, technology, and engineering summer camp at Rice University. All brand and marketing elements for the book were created from scratch except for the logo and photography. This represented a wholesale different approach to marketing and communication for the program.

The existing Wonder-Space booklet from Rice University (pictured above) lacked originality and excitement.

Mac’s design of Wonder-Space’s new program booklet including retouching all photography, rewriting all copy, and creating a distinct visual language that would set Wonder-Space apart from all other computer and technology camps in the region.

Awareness of Wonder-Space and enrollment in their programs grew dramatically as a result of the vibrant and high-quality print production of the booklet. This unique marketing asset served as an exciting opportunity to help parents, community members, and stakeholders recognize and appreciate the impact their children’s education in computers and technology could have in their lives.

“It’s pretty wild to go back and look at all of this,” says Mac. “I basically taught myself how to use Adobe Creative Suite on this project. It was definitely one of those cases where not knowing what you are doing inadvertently makes you more ambitious and successful than you might otherwise we. The sheer number of elements and volume of information shared in this booklet was staggering. I’m still very proud of it.”