Water Taxi

Art

Cleveland Metroparks engaged Art x Love to create a mural wall that would shield construction of the new water taxi station on Cleveland’s Flats East Bank. The mural needed to reinforce the brand, raise awareness of the water taxi, and provide an aesthetically pleasing distraction from ongoing construction.

Development of the Water Taxi mural began in October of 2015, and construction finished a year ahead of schedule due to unseasonable warmth. Since the mural was no longer needed, we volunteered it as a public art solution for Edgewater Park, which was beginning to show signs of its age.

The Water Taxi mural was created as one continuous image across 32 separate 4 ft. x 8 ft. panels that would connect to form a circle. Key panels of the mural were disassembled for display across Edgewater Park.

Following installation, public feedback was highly positive and usage of the park increased annually, with many residents and new visitors expressing their appreciation of the vibrant artwork. In the years since, Edgewater Park has grown dramatically with a world-class beachfront recreation center and performance space.

Mac Love

Mac Love is the Co-Founder & Chief Catalyst of Art x Love, a creative agency based in Akron, OH.

http://www.artxlove.com
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