StartUP ScaleUP

2019’s StartUP ScaleUP conference was hosted in Cleveland’s Flats East Bank. JumpStart Inc. engaged Mac to create a series of chalk murals underneath the Main Ave. bridge and asked him to speak on the Brand the Land panel with the owners of the Cleveland Clothing Company. The chalk murals featured the branding for the conference, and were designed as an inspiring backdrop for the conference. Mac also took the opportunity to restore several chalk murals that had faded, and created an interactive wall that asked attendees “What does being an entrepreneur mean to you?”

While the entire event proved a worthwhile experience, perhaps the best surprise for Mac was getting to see the students from the Emmanuel Christian Academy that we developed the Five Points Garden murals with earlier that summer. They were on a field trip to Cleveland to attend the conference, had already left their answers to the question on the interactive chalk wall, and got to see first hand how public art can inspire new perspectives and change.