Westfield Pride

In 2024, Art x Love was engaged by Westfield Insurance to develop a collaborative mural in celebration of LGBTQ identify for Westfield’s Pride Alliance. Mac designed several concepts exploring a range of creative and iconic representations of pride, and refined the team’s select concept for collaborative production.

We brought the modular mural panel to Westfield’s annual pride celebration, where dozens of employees left their mark and filled it in. Following the event, we brought the mural back to our studio, where Mac added the finishing touches before returning it to Westfield Insurance for permanent display as part of their corporate art collection.