Leading Fitness

In 2022, Art x Love was engaged by the Akron Area YMCA to create a mural for their new Octagon Fitness Area, which used to be a racquetball court. Mac developed several concepts that were strategically designed to maximize the impact of the mural while complementing the space that the equipment would occupy. Most importantly, the mural had to be consistent with YMCA brand standards, and pass an upcoming audit by the YMCA’s national facilities and design team.

Mac completed the mural in one week, and developed all aspects of mural production to minimize disruption while staff and members used the nearby fitness areas. The new Octagon Fitness Area has opened to rave reviews, and the mural passed YMCA’s audit with flying colors.

Play for All

WWBD Consulting brought us in to help with research, strategy, and design for the Stow City Center: Play for All Project.

We provided strategic considerations for research, and helped lead development and implementation of a Community Visioning Day to coincide with Stow’s annual Pizza Palooza community event.

Research was designed to be highly accessible and interactive, and focussed on community feedback and ideas for Stow City Center’s Playground, Splash Pad, Amenities, and Activities.

Community input was segmented between kids, teens, adults, and seniors to gain strategic insight toward specific priorities and preferences among each age group.

Research leveraged key insights and learnings to catalyze the community and help City leaders and residents align on a plan to support and realize long-term vision for Stow City Center.

AxoSim

AxoSim is a premier provider of neuroscience discovery platforms that mimic the structure and function of the human nervous system. Art x Love was engaged to create AxoSim’s new pitch deck and a range of marketing assets to support business development and key communications. Work included pitch deck template design, brand color and typography refinement, infographics, and a suite of marketing assets.