Leading Fitness

In 2022, Art x Love was engaged by the Akron Area YMCA to create a mural for their new Octagon Fitness Area, which used to be a racquetball court. Mac developed several concepts that were strategically designed to maximize the impact of the mural while complementing the space that the equipment would occupy. Most importantly, the mural had to be consistent with YMCA brand standards, and pass an upcoming audit by the YMCA’s national facilities and design team.

Mac completed the mural in one week, and developed all aspects of mural production to minimize disruption while staff and members used the nearby fitness areas. The new Octagon Fitness Area has opened to rave reviews, and the mural passed YMCA’s audit with flying colors.

Mac Love

Mac Love is the Co-Founder & Chief Catalyst of Art x Love, a creative agency based in Akron, OH.

http://www.artxlove.com
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