ART x LOVE
ARTxLOVE_RallyTogether_stand.jpg

Rally Together

Brand, Mural

Challenge: Live-paint an interactive mural in Cleveland for MLB before Game 1 of the ALCS.

 For the first time, MLB commissioned local artists in each ALCS and NLCS city to paint a mural for their team.

For the first time, MLB commissioned local artists in each ALCS and NLCS city to paint a mural for their team.

The time-lapse turned 8 hours of work into a thrilling 15 seconds of content.

 MLB discoverd my "Believeland" murals in the news and asked if I could help.

MLB discoverd my "Believeland" murals in the news and asked if I could help.

We had 2-4 days to secure a site, finalize a concept, and create a freestanding mural.

 I worked with Downtown Cleveland Alliance to contact locations that showcase the city's spirit.

I worked with Downtown Cleveland Alliance to contact locations that showcase the city's spirit.

 We worked with the Indians to optimize communication for fan interaction.

We worked with the Indians to optimize communication for fan interaction.

 I painted the whole thing in 8-9 hours, with breaks for friendly conversation.

I painted the whole thing in 8-9 hours, with breaks for friendly conversation.

 "Ooh's," "Ahh's," and "DAMN!'s" rang as thousands saw the mural come to life.

"Ooh's," "Ahh's," and "DAMN!'s" rang as thousands saw the mural come to life.

 Located in Public Square, #RallyTogether is part of Cleveland's urban renaissance.

Located in Public Square, #RallyTogether is part of Cleveland's urban renaissance.

 With over 250,000 shares, comments, and posts – the #RallyTogether mural is inspiring positive engagement.

With over 250,000 shares, comments, and posts – the #RallyTogether mural is inspiring positive engagement.