ART x LOVE
MacLove_Believeland_logoalt.jpg

Believeland II

Art, Mural

Challenge: Refresh our Believeland murals for Nike's Together campaign with Lebron James.

Nike's team copied and augmented our work for television.

Nike's team copied and augmented our work for television.

We returned to fill in the blanks with more color and positivity.

We returned to fill in the blanks with more color and positivity.

Some work enhanced and expanded on local contributions.

Some work enhanced and expanded on local contributions.

Other work further highlighted Cleveland's pride and spirit.

Other work further highlighted Cleveland's pride and spirit.

We made a point of celebrating the neighborhood's resurgence.

We made a point of celebrating the neighborhood's resurgence.

And we thanked the people and organizations that made it possible.

And we thanked the people and organizations that made it possible.

Nike's #Together campaign went viral, changing Cleveland's identity forever.

Nike's #Together campaign went viral, changing Cleveland's identity forever.