ART x LOVE
ARTxLOVE_AdvanceOhio_logo_square.jpg

Advance Ohio

Branding, Identity, Strategy

Challenge: Change the name, strategy, and design for Ohio's #1 news and information resource.

 We created the name, logo, and launch strategy for the new brand identity.

We created the name, logo, and launch strategy for the new brand identity.

 This included the brand positioning, mission, personality, and guidelines.

This included the brand positioning, mission, personality, and guidelines.

 We provided copy and design assets for all media and presentations...

We provided copy and design assets for all media and presentations...

 ...completing all work for implementation and launch in 2 months, including production supervision.

...completing all work for implementation and launch in 2 months, including production supervision.

The new Advance Ohio brand launched in 2016 with a marketing campaign designed to transition existing clients and prospects to the new identity. The new branding is resonating internally and externally, exceeding expectations and making it easier to connect with people.